Ever since the dawn of New Age fairy folk and fantasy fiction ren-faire revelers, candles have been off-limits for manly men.
And who can blame us? Give us a propane torch and something to stick it to, and we'll happily call it a day.
But now, brothers, there are Man Candles. And they won't choke you to death with potpourri, bubblegum, or lavender aromatherapy.
No, Yankee Candle's new line of jarred manhood produces the smells that grow hair on the chests of even the most effete of our species.
Lawnmowers. Freshly planed two-by-fours. Pigskin leather in the sweaty palms of Eli Manning.
Well, maybe not that last part. Like rose oil, Essence of Eli is notoriously difficult to distill.
But there is a fragrance called "Man Town," and its applications are endless: bachelor parties, a round of basement pool, or your Super Bowl bash.
"Hey bros, I thought we could crack open a few cold ones, turn on the game and light up my Man Town. Who's down?"
Be prepared for Man Town: Population Everyone.