IfOnly founder Trevor Traina is in the business of making dreams come true.
Want to surf with Laird Hamilton in Kauai or train with Sugar Ray Leonard at his Pacific Palisades home? Traina has created an actual charitable marketplace offering these extraordinary experiences with A-listers at the top of their fields.
Here's 60 seconds with a man who's turned our bucket list into his daily to-do list:
What’s your IfOnly dream experience?
An IPO for IfOnly. Just kidding. I think a dinner cooked by Gary Danko with wines by Screaming Eagle. Oh, and Bruno Mars there singing.
Most coveted sports experience on offer?
Quarterback camp with Joe Montana is of course amazing. Learning to throw from the king of the game with five of your friends? Incredible.
What’s the most outrageous gift you’ve ever given someone?
Hmm. I persuaded Linda Fargo at Bergdorf Goodman to redo part of the store and open it one night just for me so that I could propose to my wife there. That took some effort!
What’s the secret of your success?
I learned from a young age the importance of giving back. With IfOnly, I've been able to combine my passion for technology with philanthropy. While we are a start-up, we are doing good because a portion of every purchase is directed to a non-profit of the luminary's choosing.
Favorite thing to do in the Bay Area during the holidays?
I like Christmas at Grace Cathedral and the holiday lights in Huntington Park. Anything with my kids that gets them excited for Christmas.
What’s your idea of a San Francisco treat that locals might not know about?
For me, it’s beautiful open spaces like Crissy Field and the Presidio. I love the James Turrell at the de Young Museum. As far as food, B. Patisserie serves a Kouign-Amann which I could not hope to pronounce, but is kind of amazing.