Wednesday, January 28, 2015

Zetta Moment

Downtown gets a dose of Viceroy style spiked with Park Tavern suds


Apartments in SF are small. Maybe not New York small, but still tiny enough that your out-of-town pals can complicate things when they ask for a couch.

We recommend urging them to book a room at Hotel Zetta instead, now grandly open on 5th street downtown.

This new hotel from the Viceroy Group brings you two huge positives:

1) You will not arrive home from work to discover him sitting spread-eagle in his boxers on your couch, covered in a dusting of Doritos crumbs.

2) You've got an excuse to check out S+R Lounge, the sleek new hotel bar from the team behind Park Tavern.

The bar menu is still taking shape, but that doesn't mean you can't grab a brew to sip while you destroy him at classic NES games via the Wii U system in the adjoining game lounge. Also pretty awesome: the massive Plinko game a la The Price is Right. (We'll forgive you for beginning your tourney by shouting Come on down!)

Don't be weirded-out when he insists on showing you his room before you head out for the evening — the combo of masculine wood panels and pintucked leathers makes it worth a quick tour.

Yes, you are both much more comfortable this way.

Hotel Zetta
55 5th St. (btw. Market and Mission), Downtown
(415) 543-8555

Price: 3 (out of 4)
Rates: From $360/night
Parking: Complimentary with Valet & Stay Package. Otherwise, the cheapest option is the 5th and Mission garage.
The restaurant: The hotel restaurant, Cavalier, is still in the works with an opening date set for sometime in August. We'll be sure to keep you updated.
Nearby: AQ; Tradition; The Warfield

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