Silicon Valley may have invented the idea of business casual, but with local creatives working the "I may have walked out of a Barbary Coast saloon" aesthetic, San Franciscans take it to another level.
So it's fitting that New York has taken notice, opening an Onassis outpost at Westfield Centre near Union Square.
The hip menswear depository isn't the kind of store you'd expect to find in a mall. All the custom fixtures and wood feel of their NYC boutiques have sprouted here as a backdrop for their curated array of American basics made fresh with snappy tailoring (soft washed woven shirts and slim-fitting chinos in wine and burnt gold) at prices that won't leave you lapsing on your SoMa loft payments.
Even the shopping experience comes with a twist. The space includes a mancave featuring a 50-inch flatscreen for those times when trying on clothes just seems like way too much work.
And, no, you're not out of line to hand your ladyfriend your credit card and zone out back there with a coffee while she does all the heavy lifting.
It is called Onassis, after all. Shipping magnates don't do dressing rooms.