Thursday, January 29, 2015

What The Fox Says

Fjällräven brings Euro fashion to the Northwest lifestyle


Over the last few months, we've noticed a pretty interesting trend.

Some of the outside world's coolest clothing companies are picking Seattle to establish their West Coast bonafides.

Suitsupply, Scotch & Soda and Arc'teryx all opened stores here before the rest of the coast. And Swedish outfitter Fjällräven* (the name means "arctic fox" in Swedish) just joined them.

The company was founded in 1960 to sell an external frame rucksack that became a mountaineer's favorite, and they've since grown into a full-service outfitter uniquely suited to the Pacific Northwest.

Their iconic Kanken backpack is a favorite of Swedish hikers: made from insanely water-resistant vinylon, it'll survive just about anything you put it through. They even make a version for laptops, in case you want to telecommute from an ice cave.

But what you really need is one of the expertly-designed coats, suitable for treks in every month of the year. The trademark Greenland No. 1 jacket is the same design that Åke Nordin sewed in 1968 and looks timeless today.

Even though winter's over, the weather still has some unpleasant surprises in store.

But now you can look good handling them.

*We're not even going to pretend we know how to pronounce it.

1113 1st Ave., Downtown
(206) 602-6588

Hours: Mon-Sat 10a-7p, Sun 11a-6p
Nearby: Bookstore Bar; The Diller Room; The Triple Door

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