Want to know what those Coors Light explorers wear to stay warm?
For all of the advances (and marketing hype) in drinking technology, fabric technology has an undisputed gold standard: merino wool.
And some of the best comes from New Zealand, that idyllic island nation that's also home to Icebreaker.
Founded in 1995, the company has grown to become New Zealand’s leading outdoor clothing producer. Previously, you’d have to head up to Vancouver or down to Portland to visit an Icebreaker store. That just changed, with the opening of the company's TouchLab downtown.
The hottest products at the Seattle store include the new nanoparticle-infused jackets that shed water effortlessly, and silky, soft long underwear that stays warm when wet. Important during these damp Seattle winters.
Or if you're really dramatic about your puppy's baths.
Price: 2 (out of 4)
Durability factor: Icebreaker's prototypes got a serious workout when New Zealand yachtsman Peter Blake wore the same pair for 40 days and nights straight as he set a world circumnavigation record.
Nearby: Capital Grille; The Triple Door; RN74