Saturday, January 31, 2015

Privacy Policy We Don't Share Your Info

We’re transparent about everything…except your personal information.
This Privacy Policy describes how we treat the information we collect when you visit our website and/or register for Rundown. Please read this notice carefully. It's a slog, we know, but we've tried to make it mildly interesting.

Your Information

In order to send you daily emails, we need your email address. We will never sell, rent, or share your email address with any third parties for marketing purposes without your express permission. (We leave that to the porn sites.)

The only time you would receive marketing offers from a third-party is if you enter one of our sweepstakes landing pages, but never if you sign up for Rundown directly through our site.

In order to hook you up, we may one day request some additional info to deliver the goods, such as your name and phone number. Don’t worry — we outgrew our prank-calling phase. Just know that we’ll never collect any other personal information that you don't expressly provide.

However, we may share your personal information for the sole purpose of delivering our daily email to you, or as required by law. We may also request non-personally identifiable information — say that three times fast — such as demographic and profile data. Nothing too fancy — age, income bracket, number of freckles on your left forearm — but just some things that can help us improve the site and shape it to your needs.

We may share an aggregated, anonymous form of this information with others, such as advertisers who want to know what our users are like, but that data would not contain any personally identifiable information about you or any other person. In other words, they'll never know you're the guy who invests one-fifth of his monthly income in Hummel figurines (us too!).

Like most sites, we may also collect info about how folks use Rundown — how much time they spend on the site, what sites they come from and go to, which buttons they click on the most, etc. But again, this info is not personally identifiable. We just need it to, among other things, prepare for traffic load demands and deliver Rundown as efficiently as possible.

If you request it, we'll provide you with a summary of the information we collect about you, and you'll have an opportunity to correct, update, or modify this information. (It's like having your own Wikipedia entry!) And of course, all of the information described above is stored on secure servers.


If we ever send you information by email concerning new products or services that you did not expressly request, we'll provide you with an email address by which you may unsubscribe. Our bad.

Third-Party Ads

Some of the ads on this site are delivered to you by DoubleClick, a Web advertising service. Information about your visit to this site, such as the number of times you have viewed an ad (but not your name, address, or other personal information), is used to serve ads to you. For more information about DoubleClick, cookies, and how to "opt-out," please visit


Like most sites, we employ browser "cookies," which are small text files our server places on your computer's hard drive to help us check your subscriber status and preferences. Handy, right? Cookies aren’t as tasty as they sound, but they do enable us to serve you better. We’ll never use them to gather intel that has nothing to do with our site or services. Like all sites, in the course of serving ads, our third-party advertisers may place or recognize a unique cookie on your browser.

Links to Other Sites

Prepare for a lot of underlined text: our emails and site include links to tons of other places on the Interweb. Which is the point and why you’re here, of course, so just let us kindly remind you that we’re in no way responsible for the content on those sites and we don't endorse their privacy policies or take responsibility for their operations. If you have questions about a third-party site, check out its privacy policies and terms of service. And never give out that social security number!

Modifications to This Policy

We may change this policy from time to time. If so, we will post all changes on the website, and, if the spirit moves you, you can read through all of this scintillating material again.