A department store is opening in Kip's Bay. Yawn, right?
Nope. Dover Street Market NYC, opening next Saturday, is seven floors of store unlike anything New York's ever seen.
It's our very own version of Comme Des Garçons' high-end, high-concept retail destinations in London and Tokyo. The very strange brain behind CDG, Rei Kawakubo, specifically picked a neighborhood un-hip to fashion — in this case, midtown east — and set up in an old school building.
Inside, there will be a transparent elevator, a series of sculptures that emit "sonic experiences" by sound artist Calxvive, and knit installations by yarn-bombing artist Magda Sayeg.
Think of it as a Willy Wonka factory for artistic fashion.
Don't walk in looking for the men's section. CDG — and its handful of diffusion lines, like PLAY with its well-known heart logo — will take up part of the space, with the rest given over to designers deemed worthy to take up residence. Everything from APC
and Junya Watanabe
to Thom Browne
and "fashion artist" Andre Walker
will be represented. Supreme will set up shop across from Prada.
There will also be eats. Paris' famed Rose Bakery occupies the first floor and mezzanine, serving salads, quiches, tarts, and pastries, with a daily rotating selection.
But you'll probably keep yourself busy just going up and down that crazy elevator.