And now, RetroSuperFuture has jumped into Soho, which has quickly become the city's destination for eyewear.
Luckily, the company fills the void between Warby's nebbishy academic/hipster looks and Mykita's architect-from-the-future thing.
RetroSuperFuture is based in Italy, where we hear they know a thing or two about style. The looks are ultra-contemporary, as Kanye, Gaga, Snoop, and other celebrity fans can attest.
Lucky for you, this is America. You can buy as many glasses as you want, and be an architect one day, and the world's number-one rock star the next
On second thought, keep that last one to yourself.