The pre-teen heavy metal band Unlocking The Truth set the Internet on fire this month, and then got bullied for their trouble.
There's maybe only one other band that can relate. We're talking about Death.
Arguably one of the first punk bands ever, these three brothers from Detroit emerged from Motown in 1971 with a threatening name and threatening sounds. Puzzled by black kids playing punk, record labels ignored the band and they disbanded soon after recording their demo.
Until 2009, that is, when a Chicago-based indie label found the decades-old demo and released it, bringing Death back to life. And winning them legions of taste-making fans.
And now, there's a movie, A Band Called Death. Playing this week at Cinefamily, this smash hit at this year's SXSW Film Festival tells the story of the band through the eyes of fans.
It's probably the only time you'll ever see Henry Rollins, Elijah Wood, and Questlove together in one film.
And it's one of the only times you can actually see Death perform, as they will be performing in person at some of this weekend's screenings. Which means we'll be there.
These guys and second chances don't intersect too frequently.