Wednesday, April 16, 2014

The Name Game

Drop the pretense and go for beauty at this art gala and sale

Full_incgonito

Brands. Designers. Even memes.

Nobody can blame you for getting wrapped up in names and labels -- our world is built on them.

But head offline to the Santa Monica Museum of Art’s INCOGNITO art auction and you'll see recognition in reverse, with the annual sale of artwork by established and emerging artists executed the way it should be.

That is, completely anonymously.

Yep, the event gets its name from the way all sales are transacted: name-blind. That is, the artist's name is only revealed after purchase.

Starting at $350 a pop for an 8” x 10” original, consider any of the pieces on offer a low-cost investment.
 
Before you buy, you can attend the PreCOGNITO Gala Dinner to dine alongside beachfront celebrities including Emmy Rossum and Simon Baker.

Held two days before INCOGNITO on May 9, the PreCOGNITO dinner includes a menu of one-of-a-kind treats envsioned by Alice Waters of Chez Panisse is sure to whet both your art collecting and regular old appetite.

With 700 works by 500 artists to choose from, you're sure to find the next name worth knowing.

PRECOGNITO Gala Dinner
Thursday, May 9 7-10p
INCOGNITO Exhibition & Benefit Art Sale
Saturday, May 11
 7-11p
Santa Monica Museum of Art

Price: $150-25,000 here.
Nearby: Bergamot Cafe; Daily Grill; Josie

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