The fastest way to take the snobbery out of wine is to pair it with a gooey, grilled cheese sandwich.

Perhaps meatloaf and merlot is more your speed.

Or the pairing that's made Max's Wine Dive famous — fried chicken and Champagne.

Opening its first Dallas location today, this Texas-based wine shop/restaurant effortlessly pairs highbrow with lowbrow.

You'll find veal sweetbreads pot pie and foie gras sliders in a setting that smiles on shorts and flip-flops. Or enjoy a hot dog and a vintage Malbec, while decked out in a suit after work.

Here, there are no judgments.

And no mark-ups, either, as all wine bottles are sold at regular retail price. Max generously offers nine wines under $9, and you can enjoy any bottle at the bar, your table or to-go.

You can even order Dom Perignon Champagne by the glass, something practically unheard of.

Yet perfectly suited for a fried egg sandwich.